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Paper II-Marketing Research
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Paper II-Marketing Research
Topic outline
Introduction to marketing research II
Introduction to marketing research III
Problem formulation I
Problem formulation II
Research process I
Scaling techniques II
Tabulation of data
Techniques of sampling
Likert Scale
Scaling Techniques I
Scaling Techniques Part II
Research Process I
Research Process II
Research Design
Methods of data collection
How to design a questionaire
Census and Sampling methods of investigation '
Attitude Measurnment Techniques
Paper II-Marketing Research
Introduction to marketing research II
Introduction to marketing research III
Problem formulation I
Problem formulation II
Research process I
Scaling techniques II
Tabulation of data
Techniques of sampling
Likert Scale
Scaling Techniques I
Scaling Techniques Part II
Research Process I
Research Process II
Research Design
Methods of data collection
How to design a questionaire
Census and Sampling methods of investigation '
Attitude Measurnment Techniques
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