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Management Paper I-Marketing Management
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Management Paper I-Marketing Management
Topic outline
Advertisement and Its Media
Bases of Market Segmentation
Factors Affecting Channels of Distribution
Introduction of Consumer Behavior
Introduction to Brand and Trademark
Introduction to Channels of Distribution
Introduction to Marketing and Its Functions
Introduction to Price
Introduction to Retailer
Introduction to Sales Promotion
Marketing Concepts and Marketing Mix
Product Life Cycle
product development process
Importance of Marketing Segmentation
Target marketing and Positioning
Online Marketing
Target marketing and Positioning
Public Relation
Online Marketing
New product development process
Introduction to product panning and development
Importance of marketing segmentation
Green Marketing
Management Paper I-Marketing Management
Advertisement and Its Media
Bases of Market Segmentation
Factors Affecting Channels of Distribution
Introduction of Consumer Behavior
Introduction to Brand and Trademark
Introduction to Channels of Distribution
Introduction to Marketing and Its Functions
Introduction to Price
Introduction to Retailer
Introduction to Sales Promotion
Marketing Concepts and Marketing Mix
Product Life Cycle
product development process
Importance of Marketing Segmentation
Target marketing and Positioning
Online Marketing
Target marketing and Positioning
Public Relation
Online Marketing
New product development process
Introduction to product panning and development
Importance of marketing segmentation
Green Marketing
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